Transform your journey.

Our Story

The Laith Al Obaidi Group was founded in 1968 as a family trading company in Baghdad, established by the Al Obaidi family.

Over the decades the company became a major player in the automotive trade, bringing deep knowledge and wide experience to build a strong foundation for its growth and success.

Laith Al Obaidi Motors is a byword for luxury. We offer a curated selection of the finest cars — machines that embody elegance, performance and innovation.

Our cars are not merely a means of transport; they are feats of engineering, built to deliver driving experiences without equal. With our commitment to excellence and our passion for perfection, we invite you to discover a world where luxury meets performance, and every journey becomes an experience of refinement and delight.

Welcome to Laith Al Obaidi Motors, where your automotive dreams come true.

Our Vision & Mission

Our vision is to be a globally leading group in the automotive industry, recognised for setting the standard in quality and customer satisfaction.

We aim to expand internationally while holding to our commitment to innovation, ethical business practice, and strong relationships with our customers and partners. By continuously improving our operations and adopting modern technology, we seek to help shape the future of the automotive industry.

Our mission is to deliver high-quality cars and exceptional service to our customers by drawing on our deep industry knowledge and upholding strong ethical standards.

We set out to strengthen our customer relationships through trust, innovation and a commitment to excellence.