Laith Al Obaidi MotorsLaith Al ObaidiMotors
Laith Al Obaidi Motors Iraq
EST. 1968LAITH AL-OBAIDI GROUP
HQBAGHDAD, IRAQ
CHAPTERS6

The HouseIraq.

PRESENCE INIraq · UAE · Jordan · KSA
FOUNDED1968 · Baghdad
OUR STORY

Our journey began in Iraq. What started in 1968 as a family-owned vehicle trading company in Baghdad has grown into one of the largest automotive companies in the country, with 9 branches across Iraq — including 2 service and spare-parts centres — and 7 car showrooms spanning Baghdad, Erbil and Mosul.

In Iraq we are the exclusive agents for Dongfeng and Forthing, the authorized distributor for General Motors, and the exclusive distributor for ROX Motors. We operate the largest car company warehouses in the country, backed by service and parts centres in every province from the north to the south — because Laith Al-Obaidi Motors is synonymous with luxury.

THE GROUP · AS OF 2025
019Branches Across Iraq
022Service & Parts Branches
037Car Showrooms
041968Est. Baghdad
CHAPTERS
IRAQ Baghdad.
The Origin
CH.I · 1968
Chapter I1968

The Origin

Baghdad, Iraq

Established in 1968, Laith Al-Obaidi Group began as a family-owned vehicle trading company in Baghdad, founded by the Al-Obaidi family. Over the decades, the company became a key player in automotive trading, bringing extensive knowledge and experience that laid a solid foundation for its growth and success across the region.

"Our vehicles are not just modes of transport; they are masterpieces of engineering, designed to offer unparalleled driving experiences."
  • Founded: Baghdad, Iraq
  • Year: 1968
  • Business: Family-owned vehicle trading
The Erbil Expansion
CH.II · 2014
Chapter II2014

The Erbil Expansion

Erbil, Iraq

In 2014 we launched our multi-franchise showrooms in Erbil. Among the largest in the province, they offer a vast selection of premium cars, supported by service and parts branches in the area so that every vehicle receives the best possible care.

"Growth is only meaningful when the service that follows the sale grows with it."
  • Launched: Erbil, Iraq
  • Year: 2014
  • Format: Multi-franchise showrooms
The FCA Agency
CH.III · 2018
Chapter III2018

The FCA Agency

Iraq

In 2018 we were appointed General Distributor of the FCA brand for Iraq, alongside Jordan, Dubai and Saudi Arabia, and opened our FCA agency in Iraq. The appointment recognised decades of trading depth and set the pattern for the exclusive agencies that followed.

"A distributorship is a trust granted by a manufacturer and earned from a market."
  • Appointed: General Distributor, FCA
  • Year: 2018
  • Markets: Iraq, Jordan, Dubai, KSA
Dongfeng & Forthing
CH.IV · 2022
Chapter IV2022

Dongfeng & Forthing

Iraq

In 2022 we proudly became the exclusive agents for Dongfeng and for Forthing in Iraq and Jordan — a defining milestone in our expansion. As the sole representative of Dongfeng in Iraq, we carry the group's full range, from Venucia and Aeolus to M-Hero and Voyah.

"Exclusivity is not a privilege we hold; it is a responsibility we serve."
  • Exclusive agents: Dongfeng, Forthing
  • Year: 2022
  • Markets: Iraq & Jordan
General Motors & ROX
CH.V · 2024
Chapter V2024

General Motors & ROX

Iraq

In 2023 we became the authorized distributor for General Motors vehicles in Iraq, and in 2024 the exclusive distributor for ROX Motors. The ROX agency opened in Iraq in 2024, marking a new beginning for the brand in the Iraqi market and bringing a luxury all-terrain driving experience to our customers.

"ROX redefined modern mobility for us — a luxury all-terrain experience, built for this market."
  • Authorized distributor: General Motors (2023)
  • Exclusive distributor: ROX Motors (2024)
  • Market: Iraq
The Mosul Showroom
CH.VI · 2025
Chapter VI2025

The Mosul Showroom

Mosul, Iraq

In mid-2025 we expanded our journey in Iraq with the opening of a modern showroom in Mosul, featuring Dongfeng, Forthing and ROX. This showroom is a milestone that reflects our commitment to Iraq — bringing world-class vehicles, premium services, and a vision for the future of mobility.

"This new showroom reflects our commitment to Iraq — and to the future of mobility here."
  • Opened: Mosul, Iraq
  • Year: 2025
  • Brands: Dongfeng, Forthing, ROX
"Laith Al Obaidi Motors is not just a dealership; it's a promise of quality, integrity, and personalized service. Our mission is simple: to exceed expectations and deliver automotive excellence."
Ali Al-Obaidi
CEO & Board Member of Iraq & UAE

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